TAG HEUER’S traveling exhibition « La Maison » handle by CELTIC
Tuesday, May 27, 2014

Appointed by TAG HEUER’s creative & event agency ATELIER LUM, CELTIC is in charge of coordinating all the logistic and installation of “La Maison” traveling exhibition worldwide.

The journey started in Kuala Lumpur in February and since then the mobile museum has been showcased in Beijing and Shanghai always with the support of CELTIC logistic and event teams.

This ambitious project not only require perfect timing but more importantly cautiousness to move and install the 100sqm structure containing 60 exceptional historic timepieces selected from TAG HEUER 360 museum and HEUER family private collection.

We are now looking forward for the next exhibition somewhere in Asia before crossing the pacific starting the American tour. For more insight about the project, please check the video of installation in Shanghai: